Kanya Maha Vidyalaya ( The Heritage and Autonomous College by UGC MHRD GOI ) is the pioneer institution of women education, has long been recognised as a premier centre of higher learning for women in North India. Re-accredited “A” by NAAC (National Assessment and Accreditation Council, Bangalore), always strives ceaselessly to enlighten and empower women as its Mission. Education at K.M.V. is a unique amalgam of traditional learning and futuristic vision.

Through 136 eventful years of its existence, KMV is committed to preserve the rich cultural legacy and traditional values along with modernity conducive to the holistic development of an individual’s potential.

AS per KMV’s Mission to make the students employable, KMV‘s PG Department of Computer Science & Applications initiated  DIGITAL MARKETING SESSIONS Mahindra group. This specialised program for KMV students aimed at improving the employability skills of the youth in the domain of Digital Marketing.This special program was run for 45 hours – two hours daily from Feb 7th 2022 to March 4th 2022 with Industry trainers of Mahindra group.

KMV Students had been very fortunate for having got this excellent opportunity Completely Free of cost. Various Modules of the Program are: Introduction, Content Marketing, Search Engine Optimization, Social Media Marketing, Pre paid marketing etc. which are going to be quite relevantto work in this domain. More than 90 students are getting the benefit of this Program. The trainer  explained the concept of various Media that existed prior to digital marketing and illustratedvarious concepts of marketing Demand, customer Loyalty, User Experience, Brand switching , product planning marketing controls , segmentation targeting positioning – Place, Price, Promotion, People, Process and Physical Environment etc.

Principal Dr Atima Sharma Dwivedi congratulated the efforts of Head of Department Dr. Suman Khurana for this wonderful opportunity given to the students and motivated the students to learn every aspect diligently.