Kanya Maha Vidyalaya (Autonomous) always strive  to make the students employable so that they can succeed in this highly competitive world. In an another initiative, KMV‘s PG Department of Computer Science & Applications commenced  20 days Digital Marketing sessions with Mahindra group. This specialised program for KMV students aims at improving the employability skills of the youth in the domain of Digital Marketing.KMVites has got an excellent opportunity to avail this program completely free of cost. Various Modules of the Program includes Introduction, Content Marketing, Search Engine optimisation, Social Media Marketing& Pre paid marketing etc. which are going to be quite relevant to work in this domain. More than 90 students are getting the benefitof this program. The trainer, on the first day, explained the concept of various media that existed prior to digital marketing and also illustrated various conceptsof marketing demand, customer loyalty,user experience, brand switching , product planning, marketing controls, segmentation, targeting, positioning – Place, Price, Promotion, People, Process and Physical Environment, concept of leads, lead conversion and target audience etc. Principal Dr Atima Sharma Dwivedi lauded the efforts of Dr. Suman Khurana, Head, PG Department of Computer Science and Applications for organising this wonderful opportunity for the students and also motivated the students to learn every aspect of this program very diligently.